MMC 5006: Creative Storytelling
The Trevor Project released a video directly before Pride Month last year, which was during the pandemic when all major Pride parades were cancelled. The video features imagery from past Pride parades accompanied by narration from Demi Lovato which focuses on the true reason behind Pride Month and Pride parades. The goal behind the piece was to inspire LGBTQ+ individuals to find and show their pride in all places and seasons of their lives. The video also introduced their #PrideEverywhere campaign.
The structure of the video is largely the reason the video was successful in inspiring audiences and reminding LGBTQ+ individuals what Pride is all about. The establishing shot shows a Pride flag and city scape, which was quickly followed by a crowd marching. For those who have attended Pride before, they can almost immediately understand what the video is about to discuss. Further, the opening line from Demi Lovato was, “When you see this parade, what do you see?” That question invites the audience into the video and makes them a part of it.
The video then drastically moves to black and white before introducing a box that turns certain people and objects back to color. That video feature helped highlight the individuality of the people who make up the LGBTQ+ community while also showing them as a part of a massive force. It helped show the color each individual brings into the broad community. Further, the narration provides inspiration through naming qualities the audience can relate to. It shows the pure joy and energy experienced by many during Pride. And, lastly, it provides a call-to-action for the viewer by providing a hashtag for viewers to use on social media, resources to use during Pride on The Trevor Project’s website and encouraged viewers to take part in Pride Everywhere.
Ultimately, the video is successful in inspiring viewers and keeping Pride activities going in a virtual world. Further, the video was successful in moving me and getting me to use the hashtag and take part in virtual Pride activities.